Krista Mashore Coaching

Vegas Watch Party
show-up report

September 29–30, 2026

Return rate

57%of Day 1 attendees came back for Day 2 (369 of 644 people).

275 Day 1 only369 both days93 Day 2 only

737unique people across both days

689 / 1,342registrants attended at least one day (51%)

362registrants attended both days (27%)

93people were new on Day 2

What stands out

Day 2 drew a smaller room. Show-up fell from 47% to 32%, and the peak dropped from 509 to 319.
Students carried Day 2. 79% of current students and 76% of past students who attended Day 1 came back, compared with 48% of leads.
48 people booked a BOSS call, and 47 of them attended the watch party. Students were about 5 times as likely to book as leads: 14% of current and 14% of past students in the room booked, compared with 3% of leads.
Across both days, 132 current students, 100 past students and 505 leads were in the room at least once.

BOSS appointments

BOSS calls booked from the start of the offer on Day 1 through Oct 1, matched to the watch party by email or phone number.

48people booked a BOSS call (51 appointments)

43still have a confirmed call; 5 cancelled

47 of 48attended the watch party; 42 came both days

6.4%of everyone in the room booked a call

Booking rate by group
Group	Attended	Booked	Still confirmed	Booking rate
Current students	132	19	17	14.4%
Past students	100	14	11	14.0%
Leads	505	14	14	2.8%

Attended is the number of people in each group who were in the room on at least one day. Booked and still confirmed count attendees only; 1 person booked a call without attending.

When calls were booked
Day	Appointments	During the live session	After the session
Day 1 (Sep 29)	15	13	2
Day 2 (Sep 30)	24	20	4
Oct 1 (day after)	12	0	12

The first BOSS call was booked on Day 1 at 2:02 PM. 15 appointments have been rescheduled at least once. Confirmed means the call is still on the calendar, not that it has taken place. Appointment data runs to Oct 1 at 5:36 PM.

Day 1 vs Day 2

Show-up rates use everyone registered by the end of each day.

Metric	Day 1 (Sep 29)	Day 2 (Sep 30)
Registered	1,322	1,342
Showed up	616	435
Show-up rate	47%	32%
People in the room	644	462
Peak at once	509 at 9:55 AM	319 at 10:45 AM
Median time in the room	4.5 hr	3.5 hr
Still there in the last 5 minutes	73	61

Who came back for Day 2

People who attended Day 1, and how many of them returned on Day 2, by group.

Group	Day 1	Day 2	Both days	Day 1 attendees who returned
Current students	115	108	91	79%
Past students	86	79	65	76%
Leads	443	275	213	48%

Show-up across both days

Registrants who attended at least one day, out of everyone registered through Sep 30.

Group	Registered	Either day	Both days	Show-up rate (either day)
Current students	143	129	91	90%
Past students	112	95	65	85%
Leads	1,087	465	206	43%

People are counted once each here, even if they joined Zoom from more than one email, so daily totals are slightly lower than the Day 1 and Day 2 tabs (644 vs 656 on Day 1, 462 vs 467 on Day 2). Each person stays in the same group on both days, based on their status before the watch party started.

Tuesday, September 29, 2026. Zoom session ran 8:36 AM to 4:09 PM (7 hr 33 min)

Show-up rate

46.6%of people registered by the end of Day 1 showed up in the Zoom room.

616 showed up706 didn't attend1,322 registered

656unique attendees in the room

509peak at once, 9:55 AM

4.5 hrmedian time in the room

28attendees not found in registrations

What stands out

47% of registrants showed up. 356 attendees (54%) were in the room for four hours or more.
Registering closer to the event meant better attendance. People who registered on Sep 29 (Day 1) showed up at 68%, compared with 40% for those who registered on Sep 26–27 (2–3 days before).
Paid traffic brought the most sign-ups but showed up at a much lower rate. Facebook and Instagram ads delivered 829 registrants at a 37% show-up rate, while untagged and direct sign-ups showed up at 63%.
Students are the most reliable audience. 86% of registered current students showed up, compared with 38% of leads, and they stayed a median 5.5 hours. Leads still made up 68.4% of the room.
The room peaked at 509 people at 9:55 AM and tapered through the afternoon; 73 attendees were still there in the last five minutes.

Attendance through the day

Unique people in the Zoom room every five minutes. Waiting-room time, staff and note-taker bots are excluded.

How long attendees stayed

Total time in the room per attendee, across all of their joins. Median 272 minutes, average 237 minutes.

Under 15 min31 (5%)
15–60 min91 (14%)
1–2 hours71 (11%)
2–4 hours107 (16%)
4+ hours356 (54%)

Who was in the room

We had 656 people on Zoom on Day 1. 18.0% were current students, 13.6% were past students and 68.4% were leads.

Current students118 (18.0%)
Past students89 (13.6%)
Leads449 (68.4%)

Current students are enrolled in a program or in continuity. Past students have bought a program before but aren't enrolled in anything now. Leads have never enrolled.

Show-up rate by group

How many people in each group showed up, out of how many registered for the watch party.

114 / 132current students showed up (86%)

86 / 108past students showed up (80%)

416 / 1,082leads showed up (38%)

5.5 hrmedian time in the room for current students, versus 3.5 hr for leads

Show-up rate by group
Group	Registered	Showed up	Show-up rate
Current students	132	114	86%
Past students	108	86	80%
Leads	1,082	416	38%

1 current student and 27 leads attended without a matching registration, so they're counted in the audience above but not in these show-up rates.

Show-up rate by segment

Each registrant is counted once. A registrant counts as showing up if they spent any time in the Zoom room on Day 1.

By when they registered
Group	Registered	Showed up	Show-up rate
Sep 23–25 (4–6 days before)	518	210	41%
Sep 26–27 (2–3 days before)	362	146	40%
Sep 28 (day before)	276	147	53%
Sep 29 (Day 1)	166	113	68%

By traffic source
Group	Registered	Showed up	Show-up rate
Facebook / Instagram ads	829	308	37%
Untagged / direct	468	295	63%
ChatGPT referral	18	10	56%
Email / other	7	3	43%

Source comes from the UTM tags on the registration page URL. Untagged means the sign-up URL carried no source tag, which usually covers organic, direct and email-link traffic.

By registrant time zone
Group	Registered	Showed up	Show-up rate
Eastern	559	259	46%
Pacific	319	151	47%
Central	295	122	41%
Mountain	127	74	58%
Other / international	22	10	45%

Time zone is captured by the registration form. Other / international includes Hawaii, Alaska and non-US registrants.

Wednesday, September 30, 2026. Zoom session ran 8:32 AM to 5:03 PM (8 hr 31 min)

Show-up rate

32.4%of people registered by the end of Day 2 showed up in the Zoom room.

435 showed up907 didn't attend1,342 registered

467unique attendees in the room

319peak at once, 10:45 AM

3.5 hrmedian time in the room

27attendees not found in registrations

What stands out

32% of registrants showed up. 200 attendees (43%) were in the room for four hours or more.
Registering closer to the event meant better attendance. People who registered on Sep 30 (Day 2) showed up at 95%, compared with 27% for those who registered on Sep 26–27 (2–3 days before).
Paid traffic brought the most sign-ups but showed up at a much lower rate. Facebook and Instagram ads delivered 830 registrants at a 22% show-up rate, while untagged and direct sign-ups showed up at 51%.
Students are the most reliable audience. 74% of registered current students showed up, compared with 23% of leads, and they stayed a median 4.5 hours. Leads still made up 59.5% of the room.
The room peaked at 319 people at 10:45 AM and tapered through the afternoon; 61 attendees were still there in the last five minutes.

Attendance through the day

Unique people in the Zoom room every five minutes. Waiting-room time, staff and note-taker bots are excluded.

How long attendees stayed

Total time in the room per attendee, across all of their joins. Median 210 minutes, average 227 minutes.

Under 15 min39 (8%)
15–60 min57 (12%)
1–2 hours63 (13%)
2–4 hours108 (23%)
4+ hours200 (43%)

Who was in the room

We had 467 people on Zoom on Day 2. 23.6% were current students, 16.9% were past students and 59.5% were leads.

Current students110 (23.6%)
Past students79 (16.9%)
Leads278 (59.5%)

Current students are enrolled in a program or in continuity. Past students have bought a program before but aren't enrolled in anything now. Leads have never enrolled.

Show-up rate by group

How many people in each group showed up, out of how many registered for the watch party.

106 / 143current students showed up (74%)

74 / 112past students showed up (66%)

255 / 1,087leads showed up (23%)

4.5 hrmedian time in the room for current students, versus 2.5 hr for leads

Show-up rate by group
Group	Registered	Showed up	Show-up rate
Current students	143	106	74%
Past students	112	74	66%
Leads	1,087	255	23%

2 current student and 20 leads attended without a matching registration, so they're counted in the audience above but not in these show-up rates.

Show-up rate by segment

Each registrant is counted once. A registrant counts as showing up if they spent any time in the Zoom room on Day 2.

By when they registered
Group	Registered	Showed up	Show-up rate
Sep 23–25 (4–6 days before)	518	164	32%
Sep 26–27 (2–3 days before)	362	97	27%
Sep 28 (day before)	276	90	33%
Sep 29 (Day 1)	167	66	40%
Sep 30 (Day 2)	19	18	95%

By traffic source
Group	Registered	Showed up	Show-up rate
Facebook / Instagram ads	830	181	22%
Untagged / direct	487	247	51%
ChatGPT referral	18	5	28%
Email / other	7	2	29%

Source comes from the UTM tags on the registration page URL. Untagged means the sign-up URL carried no source tag, which usually covers organic, direct and email-link traffic.

By registrant time zone
Group	Registered	Showed up	Show-up rate
Eastern	566	183	32%
Pacific	325	107	33%
Central	297	91	31%
Mountain	131	47	36%
Other / international	23	7	30%

Time zone is captured by the registration form. Other / international includes Hawaii, Alaska and non-US registrants.